November 30 2012
Nowadays Facebook is one of the most popular social network sites which helps many businesses to reach their business goals. If you have in mind to create a company Facebook page or you already have one it’s very important to know how to engage your potential customers and to get more likes, comments, shares and of course more traffic on your website.
Read below some useful techniques on how to reach your Facebook goals.
If you want more people to hit the LIKE button you need to put a call to action button “Click LIKE…” on your website, on your blog, on your newsletter etc.
Here are some good practices in order to encourage your visitors to click the LIKE button.
Talk about new things in your industry: If you have some new product, you offer new service or you have a special offer for your customers etc. you may encourage them by clicking LIKE to learn more for your product, service, special offer etc.
Use Images and Screenshots: One of the best performing updates for Facebook Marketing are images and screenshots and they should be on top of your list. The proof of this statement is Pinterest who achieved great growth very fast. You may post images and ask the visitors to like it. For example you can post some picture with a message inside and to write ‘Click Like if you agree with this statement or message’ or some similar encouraging picture practices.
Humour always works: The main reasons why people go to Facebook is because they want to see interesting things and to talk about it with their friends and family. No matter what industry you are in you should always incorporate humour in your status updates. If you can make a visitor laugh, they will like your status for sure.
The best way to get more comments on your update status is to ask questions. For example you can ask your visitor if they tried your product, services or something related to your industry. How they feel about it? Also very good practice to engage your visitor to write a comment on your update status is to ask them to help you or to give you advice about something related to your industry.
In order to get more traffic to your website the most important thing to do is to constantly engage your fans. You need to update your status constantly if you what your fans to click on your links. When they like or comment on your posts then your posts will keep showing on their news feed. As a result of this action you will constantly have a chance to connect with your fans and to direct them to whatever page you want them to visit (new product line, your sale page, new blog post etc.)
If you need help with your business fan page call us now on 1300 932 754 and our Web Design Sydney Company will help you to get more likes, more comments and more traffic to your website.
November 16 2012
It is very important for every business that wants to have an online presence to have a Facebook Business Account. There are many reasons why, and below are some of them:
If you want to achieve all or some of these goals read below how to advertise on Facebook.
With Facebook Ads you will be able to advertise your website or content you manage on Facebook like Group, Page or Event, to promote your business and get more business fans and to drive more leads. If you have experience with Google AdWords the ad creation process will be very easy to you, but if you don’t have experience with AdWords it would not be a problem because Facebook ad creation process and management tools are very easy to use from everyone who wants to advertise their business on the most popular social network nowadays.
To get started visit https://www.facebook.com/advertising (in order to create an ad you need to be logged in) and click Create and Ad and follow the steps.
After clicking on Create an Ad, go on the page which is split on 4 parts: What do you want to advertise, Design your Ad, Choose Your Audience, Campaign, Pricing and Scheduling. We’ll go through all this Facebook Ads parts.
In order to choose what you want to advertise you have an option to Choose Facebook Destination or to enter an URL.
After choosing what to advertise you need to create your Facebook Ad. You need to enter Headline, Text and Upload an Image. After entering all this information you can preview your ad on the right hand column. See how its looks like.
In this section you need to enter the name of one or more countries in order to show your ad or sponsored story only to people in those locations. Select the minimum and maximum age of people and target your audience by gender (male, female, all). Facebook also allows making a target by people interest based on what they have listed as an interest on their personal timeline. You can show your ads or sponsored story only to people who have certain kind of connection to your Page, App or Event by Connection Targeting.
The last part of creating your Facebook Ads is the Campaign, Pricing and Scheduling section. You need to enter Account Currency, Account Country and Account Time Zone. Also you need to give a unique name of your campaign and to enter the max amount you want to spend per day or a lifetime budget. On the Campaign Schedule section you need to decide to run your campaign continuously starting today (by selecting the box) or to set a specific start and end day, deselecting the box. In the pricing section choose CPC (Cost Per Click) or CPM (Cost per Thousand Impression) and specific the amount you want to pay per click or per thousand impression depending on the pricing method you choose.
By following these steps you will easily create your ad. If you have no time to create your ad campaign and to follow the metrics call our Web Design Sydney Company and we will do it for you in the best possible way.
November 1 2012
“Facebook is a powerful online marketing tool, only when you know how to use it for your business”
As a social network by most people Facebook is seen as an effective online tool to connect with family and friends. For some individuals and businesses that have adequate knowledge of this type of social network, they use Facebook as a powerful online marketing tool which has the potential to take their business onto the next level. On Facebook you can find individuals and businesses from all over the world with different interests, languages, gender, age etc. It’s where you can present your business and all the benefits that go with it. This makes Facebook a powerful tool in the businessman hand which can use to achieve their business goals. Facebook currently has over 750 million active users worldwide. The image below show Facebook Australia Male and Female Statistic and Facebook Austria Age Distribution Statistic
For every business that has intent to reach potential customers and promote their business services and goods on Facebook, they need to have a good social media marketing strategy. One of the most important things is to have a clear online marketing goal. You can use Facebook to promote your services and goods, to create brand awareness, to engage your target audience etc. Having clear and good defined marketing goals is very important because that will drive you through all the marketing processes. Now when you know what you want to achieve by promoting your business on Facebook take a look at some key steps that you need to use in your business promoting process.
To get started, log in to your business Facebook account and visit www.facebook.com/pages/create.php. It’s very easy to create your page because Facebook will walk you through all the processes. Just follow the simple wizard and your business page will be created.
In order to promote your business you need to focus on attracting your potential customer. To achieve this you need to create an engaging page and to give users a strong reason to become a fan on your page. After engaging the users try to post new information everyday about your products and services. It’s good to make your page publicly searchable so it can get indexed by the search engines like Google, Yahoo.
Facebook allows you to use Facebook Ads in order to promote your business more successful. The ad creation and management tools are very similar with Google Adwords so if you don’t work with Google AdWords creating an Facebook Ad it will be very easy for you. To get started, log in to your business Facebook account and visit http://www.facebook.com/advertising. It’s very easy to create Facebook Ads because Facebook will walk you through all the processes. Just follow the simple wizard and your Ads will be created. The above steps are fundamental and crucial for successfully promoting your business on Facebook. Next time I’ll explain all the steps in more details. So be in touch with our Web Design Sydney Blog, our Facebook, Twitter and Google+ page.