February 12 2020
Most business owners believe that owning a website and app is enough to cater to the market, but if you own an e-commerce store, the best way to improve sales is through digital marketing.
January 24 2020
Social media management is not just a service; it is a profession. It is good that many businesses have recognized the power of using the services of a social media partner, and they are ready to invest by engaging only professionals to be their partners.
You, as a marketing manager or small business owner, will be in a position to engage a team or agency to manage your social media communication. Here are some essential questions to ask when choosing your social media partner.
To make a deal with the director and the most experienced team members is one thing. Another thing is which member of the team (or members) will be directly responsible for managing the social media accounts. You can ask about his experience and responsibility with other clients. Who to look for when you need info or want to suggest something.
A strategy is a key to effective targeting and developing your social media accounts. If you come across a potential social media partner who does not develop a strategy before starting working for you or does not know how to do a briefing, it is probably time to look for another partner.
You should always be clear about what you are in charge of during your engagement or campaign. Do you need to send them pictures or will the agency provide it by them? Do you need to send them industry news, or will they find them themselves? Clearing all these dilemmas will make it clear to you how much time will last this engagement.
It is vital to know if you have exclusive access to the content your social media partner will provide or will use the same content for something else. Your communication must be unique.
While one of the reasons you use social media is to promote your brand, every update must not be just for your business. Remember, the key to social media is being social. You need to make a balance between updates that provide something of value for your followers (such as an interesting article, inspirational quote, or funny picture) and directly promotional updates.
Your team for managing social media campaign must be able and capable of transmitting your brand voice into every post that appears on your social media accounts.
Before engaging a social media partner, it is necessary to set clear expectations. While some businesses may prefer not to spend time reviewing updates before they are published, however, it is an essential step in quality control. Spending a few minutes reviewing the content before its publishing to your page will make sure it is the message you want to share.
This is an excellent question to ask to find out how much and what research your potential social media partner will do for you and your competition. Will they research what your competition is doing well or not doing well?
This is an issue to be established and discussed from the start. Will the social media partner monitor your interaction? What will they do if you get a question, comment or message? Do they expect you to provide an answer, or will they take care of it?
The answer to this question will provide measurable quantitative indicators of engagement success. The growth of social media will depend on various factors, such as how often you update your site, whether you run a paid ad at the same time, etc.
All of these questions will help you to establish reasonable expectations from your social media partner. If you want to grow your business, Webski will create and execute a social media strategy based on your goals.
November 28 2019
Do you have your own email list? Take advantage of this trend to your advantage and send attractive email marketing campaigns that will motivate and remind your customers to take a specific action. If your business requires communication with your customers periodically to inform them of your activities, promotions, new products – you need to send an email newsletter.
July 9 2019
We often think the number of social media followers is an outdated measure for success. But recently, the number of followers tells a story about your brand. The number is crucial because it advises with trust. A large number of followers is considered as positive proof for your brand. People are prone to follow profiles that already have a large number of followers – no matter if we do not want to admit it sometimes.
The number of followers not only affects getting new followers on social media networks, but they also affect how your presence on social networks is accepted. Well, let’s see how you can get more social media followers.
Promote your profile to all channels you own. Your website, blog, email – you can use all possible channels that are in your possession to promote your profile. This way you can get followers who already believe in you and the chances of following you on that new profile are huge. If you use email marketing and you send a lot of emails daily or weekly, include the profile at the bottom of the message you are sending.