April 23 2013
Need Help With Social Media Marketing?
Having a successful business online can be challenging. It can be hard to attract people who want to buy your products or services, so you have to go and find them. Marketing with social media can be a great way to do this. Here are some effective social media tips that will make you a success.
Link your social media sites together. Have links from each site you maintain to all the others as well. This way if a person who follows you on Twitter also has a Facebook page, they can find it and see you on both platforms. You can increase the amount of followers you have dramatically.
When you are using a blog for social media marketing, keep your readers interested. Keep your blog fresh with articles that educate your readers or inspire them in some way. Put effort into your blog, as it is the face of your business in that medium. The better your blog, the bigger your potential for success.
Maintain a positive perspective regardless of what others post on your page when using social media marketing. Being positive is essential to making your customers feel good when they visit your page. If they feel good, they are more likely to share your page or revisit to see what deals or promotions you may have running.
Once you get involved with social media sites and set up one for your own company or business, make sure that you visit these sites often and keep your stuff updated. Your visitors and fans will lose interest quickly if you don’t give them a reason to keep coming back.
Use these tips to make your business stand out on the internet. It will be much easier to get people to visit your website once you start putting these social media marketing tips in place. Once you see results, you’ll be even more motivated to stick with this great way of marketing.
If you require more information or help with your social media marketing contact us and we will be glad to help you.
April 5 2013
Facebook Marketing Tips That You’ll Want To “Like”
Facebook is a social media website where people like to hang out. They share photos and videos, link to sites they like and chat amongst friends. They also have the ability to interact with companies and brands they like, or find new firms they want to buy from. Tap into this market with the advice below.
If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions to your friends and email list members and make it something exciting. Word will catch on quickly that you’re up to something interesting and that will create a social media buzz around your business. You will reignite the interest of your old customers and sign-up new ones as well.
Keep in mind that some of your customers will not be interested in your Facebook marketing campaign. If you sell products to a diverse audience, do not make some of your customers feel excluded by requiring them to connect with you on Facebook to get exclusive content. You should give them another option to receive this content.
You need to build community to create great Facebook marketing opportunities. Just building a Facebook page isn’t enough. There’s a lot of work involved with getting your fans active with your brand. The more fans that you have that are engaged at this level, the more powerful your future marketing will be.
Don’t clutter your Facebook marketing pages with too much bling. Although you want it eye-catching and appealing, you don’t want to overwhelm people with more information than they can process. A simple page that looks clean, colorful and is easy on the eyes will be far more effective than one that screams to the reader.
Marketing on Facebook is now an avenue which is open to your business. You know what it takes to engage an audience, supplying advertising to those you target. This knowledge is something your competition likely lacks, so act on it as soon as possible to get the most out of it.
March 6 2013
Social media marketing is the action of developing or growth of website traffic through social media sites. On the other social media sites are the web sites that accumulate various social actions from the users and visitors such as sharing short messages (Twitter) statuses, photos (Facebook) business locations, hangouts, events etc (Google +) videos (YouTube)
Social media is an online presence tool that can help in increasing the link building of a site and perform better SEM.
This kind of marketing represents any publicizing format that involves creation and sharing of media and online content in order to gain more clearly defined customers and understood target audience. Once created, the content must be published with the objective of driving profitable customer action.
The general intent for online sharing is attracting more and more visitors and connecting the content with its audience. Basically the content marketing is a technique of distributing previously created valuable and quality content- and represents unique art of being interactive with your customers without selling. Being a leading company that offers Marketing solutions you must distribute quality content. It is impossible to sell marketing without great content.
By my opinion, more and more businesses are realizing that unless they recognize and adopt content marketing soon they can lose the top position in the industry on the Search engines. According to Wikipedia: over 90% of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) marketers use the methods of Content Marketing, meaning that they use the social media, eNewsletters, eBooks, articles, blog-posts on a company website and other similar. With these facts to be the latest trends, the Web developed in a very popular and easy-publishing place to be, anyone can create content, source and share it online therefore the diversity of quality content is very large. Also, another form of content sharing that is becoming popular it’s the so called “Curation” – selected content taken from one place and sourced to other place online. Many are the platforms used to achieve the marketing media goals: Such as Facebook, Twitter, Google+, YouTube, Pinterest… Here are a few predictions and facts about social media in the year of 2013.
From it very beginnings of Facebook (theFacebook) being just a simple university experiment lot of advance changes were made on this social media service, with the latest rankings of this site in 2009 as the most used social networking service by worldwide monthly active users, nowadays Facebook gets around a trillion pageviews every month according to Google’s own data. The business purpose of Facebook is as we know creating a Facebook page that helps businesses, organizations and brands share their stories while connecting with people and the places where you can share your marketing content, have an unlimited number of likes and subscribers. The page can also be customized by adding new features – third-party apps in a form of Tab icons on a page. This has brought additional functionality – building custom apps and the development of the third-party “Social marketing suites”
The fastest growing social networks in the year 2013 will be Facebook and Google+ and LinkedIn. LinkedIn being a business social network will be less used for content marketing and on the other from the beginning of 2013 Facebook powerfully presents their own original content creation techniques and strategies to drive further visitors engagement and increase sponsored-content opportunities.
Many are the points about Google+ which I think will be the leading one in 2013 and the future. Since Google+ is becoming integrated into the entire Google experience then networking on Google+ means you are on Google and Google is the Web.
Google plus communities recently implemented a feature on this social site is the ultimatum for your brand and content distribution. The Google+ platform is intended to be a layer on top of all other Google products. This social media is strongly incorporated into Google Apps and every single user is able to restrict conversations from sharing outside of the domain. This makes it more private and friendlier for business usage.
Using this media you can be found on the web more easily, with the Google plus circles where you can follow and be followed by other users , the Google plus places (read more about this in my colleague’s recent post) by creating Hangouts or participating in the google plus communities. Additionally you can add social actions to your Adsense ads and you can add +1 buttons to your ads and link those to your Business Google+ page.
But as Google+, Twitter, Facebook and other growing social media platforms continue to expand in user’s acceptance and visitor’s engagement; the daily active users will have to decide where to spend their quality time and share relevant content. There’s only little time in a day, and the noise is getting louder and louder.
In the new age of the social media and online marketing, YouTube is one of the or probably the only and most popular video platforms ever created. It is the channel where 72 hours of video gets uploaded on YouTube every minute and over 4 billion videos are watched every day. The third most visited website by the Alexa.com , the most popular video is the PSY – GANGNAM STYLE (강남스타일) M/V with 1,368,727,627 views (at the moment), you can watch it in 61 languages and is localized in 53 countries.
In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth “500 years of YouTube video” are watched on Facebook every single day, 700 YouTube videos are shared on Twitter each minute according to the official you tube press page, it gets around 800 million unique visitors every month, Millions of subscriptions happen each day…
You can now insert live hyperlinks to any of your external websites inside YouTube videos with the help of video annotations, Link your website with your YouTube channel thought google webmasters and can add the you tube subscribe widget to your website.
The future number one places to invest in predicted by the marketers are the social media. The power of social media is in what it lets us do and whom it lets us connect with. The story isn’t that You Tube has 1 trillion views until moment the story is that you now have the ability to connect with more than 1 billion people online and share your content becoming the content marketing guru. Thanks to Facebook, Google +, Twitter and other anyone with a story to tell can broadcast it to the whole world…
We hope you’ll join us by broadening link building into a brand-building effort while using the contemporary social media sites. I am looking forward to your opinions and comments and I’d love it if you passed this content along. Thanks for your attention & reading, and do not forget you can always find us on Facebook, Google +, Twitter and other social media. Be there!
February 9 2013
Websites, new or old ones and especially the small start-up businesses may need to work harder on self-promotion in order to increase their visibility. How to achieve that? Well this is a bit difficult to answer at first. Having many aggressive companies to compete with, companies that perform SEO for other businesses, the market nowadays have grown in a struggle arena and a very difficult place for prosperity and success.
The first thing used as the tool number one in the best SEOs practices, was and is the anchor text.
For those who do not know what the anchor text is, a simple explanation follows: link on a page presented with a text instead with a web address (example: Web Design Sydney as an anchor text link and the https://www.webski.com.au/web-design/ is a url link. Usually the text is a keyword that you target the most or you aim at for your business purposes, used as an anchor text, with which you are telling Google or to other Search engines that you are targeting for that particular keyword , and that the page you are linking to has much to do with the phrase used as an anchor text.
All of this process has helped in developing a new industry in the lines of the SEO techniques – the link building.
As explained on the Wikipedia, the Link building in the SEO process is a process of affecting the visibility of a web-page in the Search Engines results, on the other it means building quality, relevant links to your website, which in return helps your website achieve higher rankings in the search engines and drive larger traffic to your site. Or even simpler: getting as many links from reputable -high PR sites, and links from sites that are in your keyword range or are highly relevant to your business. That’s what traditional link-building is all about.
Nowadays, Google has got even cleverer and some of till- now circumstances have changed for good. The new era is here – Google algorithmic or other updates and changes have one purpose: vanishing of all the not quality web sites and blogs (created for the intention to include links that will point to other No or Low quality web sites) in order to drive traffic, next is the barring of the signal that helps ranking growth from pages –not –worth –reading, online articles, blog comments, forums, social media posts and other low quality web where an anchor text can be placed in order to drive traffic or increase rankings.
Introduction to co-citation techniques and mention-based co-citation data
Alternatively Google has found the answer and it is simple: They are getting much smarter about this subject, and although it is a traffic generator technique the co-citation is used to purify and intensify the search engine rankings and creating more targeted traffic.
If you are one of the web masters that use “white art” SEO techniques than you’ve probably heard about the latest predictions of Rand Fishkin, SEOMOZ’s leading gurus about: the anchor text diminishing as a signal and google replacing it with something else called co-occurrence or co-siltation.
With fewer words the co –citation is a habit of using of terms and phrases (keywords) along with a brand or a link while you are backlinking or doing inbound link campaigns for your site. Simple – the co-citations are mentions of your business name or brand and the products that you offer to the audience and clients.
Co-occurrence is something that should happen naturally if your content and page ranking strategies are in place, by this you contribute to the Google goal – eliminating the urgent-fix SEO’s who want to rank fast by doing some basic backlinking or practice the reciprocal or paid links. Therefore as much as you have content that speaks your brand and the keyword phrase without linking to your page then you are contributing for a more meaningful and smart web and for the powerful keen changes that follow in the future & the basics to the Google’s next changes.
In fact the simple explanation of the method called co-citation or the co –occurrence is a parallel measure used to establish a subject similarity between the sites or their pages. If company One and company Two are both linked together by company Three then it may be said that they are related – even though they do not link to each other. Without these sites having their best targeted keywords used in any SEO anchor techniques such as: keywords in the HTML title tag, headings or not even in the home page, other anchor text, on-page text or other.
So even if it doesn’t turn your co-citation to be the best way to increase the ranking you have nothing to lose, you are focusing on the marketing, building brand strategies for your business by distributing high quality content that is referenced and deriving for the audience. This way you are contributing, sharing with the right people and distributing your brand across the web.
Make people write about your brand on high authority sites!
As Rand Fishkin discusses in his November post and he is signifying something arriving on a big entrance in the future SEO: “You can see a lot of articles on the web that mention cell phone ratings and reviews and mention Consumer Reports. They don’t necessarily link to the page that sells cell phones. But many of them will do exactly this. If you look at a text snippet on the page, it’ll say, “Cell phones as rated by Consumer Reports.” This doesn’t even link. It’s not even pointing to their website or to that specific web page. But Google sees the words “cell phone”, the word “rated,” and the “Consumer Reports.” They put two and two together and say, “It seems like lots of people on the Internet seem to think that Consumer Reports and cell phone ratings go together.” – This is his explanation about the prediction for the anchor text and the co-citation replacing it and one of the future looking element of how are we going to do SEO. At this point it’s good to mention that Google recognizes brands and not only, they support every brand association or the effort of people writing about this brand without linking to it by only using competitive keyword phrases.
This behavior of co-citation and brand association is founded on content analysis with one goal- sourcing context, in order for the most relevant to rank as highly as it can. In fact the simple explanation of the new method called co-citation or the co –occurrence is a matching measure used to establish a theme connection between two websites or their pages.
If company One and company Two are both linked together by company Three then it may be said that they are related – even though they do not link to each other. Without these sites having their best targeted keywords used in any SEO techniques such as: title tag, or other meta tags, headings or not even on the home page. How do they rank well and is the co-citation the reason for that? The answer will be yes! If you see a site ranking well without the standard SEO techniques then you should know that the co-occurrence or the co-citation is causing that. Google isn’t just looking anymore for links or quality content; they’re looking for Context and co-occurrence is probably a part of the newest Penguin updates, principally when trying to understand what a relevant link is.
Further, if you are an SEO master this is what you should be recognized for rather than using low-quality tactics and on-page factors. Make sure you always target to relevant competitive keywords and prior to linking make research about the site you intent to co-site, if it is a reputable and high ranked site. Doing SEO the right way, placing links on the right places on the web, for you site or others, means only one: You will be prepared for the next big update and Google changes, shutting down the anchor text signals and introducing the co-citation techniques and mention-based co-citation data as the “white hat” SEO leading techniques that contribute to a smarter web and high ranking positions.
A final tip for closure: Use any of these types of associations (keyword & brand or keyword & website or keyword & URL) and they may accompany a good content text placed on high authority web sites on the way of high SEPR’s positions. Mentioning your company brand, website url with the key phrase of your products and services on other relevant web pages will keep you among the top businesses in your industry.
February 1 2013
A whole new world is open in today’s business thanks to the various tools of online marketing. There is big difference between traditional marketing and online marketing. Each has its own way of a marketing impact. Traditional way is not changing that fast like the online way of marketing. There are a lot of different (nontraditional) techniques included in this area like E-newsletters, micro sites, webinars, SEO, SEM, PPC and social media. The main tendency that should be kept is to ensure that the online marketing efforts are directly strong tied to your business objectives and goals, but at the same time tracking and improving the bottom line ROI from your internet marketing efforts.
In order to have a successful internet impact, every company first must have its own website. That’s the basic internet tool which helps you bring your potential customers closer to the company’s products. That’s a base that every serious company needs to focus on when it comes to marketing in general.
Depending on your desire and your philosophy of your marketing strategy your website can consist flashy animations and dynamic content or you prefer more static design in order to serve your purposes. Your business has its own nature and according to that you should probably know and have an experience with the customer’s taste. That will help you give the right answer to the question: Do the customers you wish to attract respond to splashy effects or a cleaner simpler design? The web designer has to determine how your web presence can serve you in the very best possible way.
The esthetic is one of the crucial things for the whole image of the company, that’s why the designer should focus on examination of your client base very carefully. An educated and informed customer appreciates the quality of your product. Let your website present your company’s image in a best way, but also enable easy attraction for new potential customers. Glance in the future perspectives by following the directions of the new age.
If you want a website with professional web design call us now on +61 2 9146 6190. Our Web Design Sydney Company team will provide you with the best services.
To see our full portfolio please visit Web Design Sydney Portfolio.
January 12 2012
The Internet has become an interactive place where you can sell and buy products & services and it’s a medium for communicating business benefits with clients, customers and associates and it’s a place where your business gets visible online. When choosing a Web Design Sydney agency, the first step that you make is to check their portfolio and some of the web sites recently done. See if their work suits your desires and go well with the features and tools that you want to be used on your web site: screens, forms, links, navigation, colours and themes that you prefer and need.
A high-quality website design combines a variety of futures and elements to make the website successful and it represents the reflection of technology and creative revelation. Having an eye catching web site is not difficult however prior to hiring a professional Web Design Sydney agency few basic factors that contribute to a classy web site should always be kept in your mind.
Why having a unique web site is important to you? A unique custom web site with good graphics and visual effects can bring many benefits to your business. You need a unique place to advertise your business in this overcrowded market. As the web site is your online representative and offers your product or service 24/7, the exclusivity and the uniqueness can build value to your product or service, it can inform potential customers and help them choose wisely, it can create easier way to get in contact with you and finally can set you apart from the competition, can burst out your business to the top and open new gates for your business success.
A good website design is the first and the most important. The design aspects, aesthetics and its functionalities are the base for creating a web site and for that reason intent consultation with the Web Design Sydney agency is needed during the website building process hence down the road changes will be easier and less expensive. A web site with one of a kind looking web design, strong and persuasive content, high-quality information architecture and efficient futures provides excellent first impression and contributes to generate a great online presence and experience.
Content is King. Content is the most vital part of your website. It attracts traffic to your site, it retains potential customers on site and helps your web site to increase and hold on to a good position in the search engines. High-quality information architecture is produced by competently labeled content in order to accomplish best usability and accessibility.
Creating a successful website is a blend and crystallization between the company goals -their web strategy and on the other the needs and the requirements of the audience. This is accomplished after extensive research and an efficient well-organized strategy. Placing all of this in one may seem a bit difficult, but taking it down step by step in the web design creating process it can give you a web site that is fast and easy to navigate and efficient to bring in the preferred online traffic.
A user friendly and creative website with unique and innovative appearance is the key to a successful business, but unless you’ve put a lot of energy, time, vision, devotion and creativity into making your web site you will not see any results in near future. With such fierce competition on the net the web design has become an area that requires specialization so if you want to survive your business go for Web Design Sydney agency with professional approach, strong portfolio, satisfied clientele and years of experience.