February 22 2013
Before I tell you why and how to create your Google+ business page let me explain briefly what Google plus is.
Google+ is Google’s most recently developed social network site. Many consider it as an attempt of Google to compete with the domination of Facebook on the social media scene. It was launched in June 2011, at first on an invitation only basis, and in September 2011 it was made accessible to everyone. Just like the other social networks, it is free to use and everyone can create a personal profile, a business page or both. Since its launch, Google+ sparked much interest amongst Google users and by now it has around 343 million active users. Since it is a relatively young network site, its potentials remain to be seen as Google announced that many new features are yet to be developed.
If you are a business, probably you already have pages on the other social networks such as Facebook, Twitter etc. Creating a Google+ business page too will help you increase your online presence even more since potential clients can have additional site to access you from. Other important benefits from creating your business page on Google+ are the following:
First of all, it has new features unavailable on the other social network sites. One of these is the option named Circles. This means that you can target your updates or messages to specific people within your followers. For instance you can create separate circles for your employees, customers, VIP clients, partners, users by specific location etc.
Google’s+ option for video chats though the hangout option is also a new great feature which allows you to establish a more direct interaction with your clients.
And finally your business Google + page will make your business more visible on the Google search results. Now, the existence of Google+ account is considered as another ranking factor that the Google search engine uses. This in turn will lead to increased traffic to your website and increased click through rate (CTR). In other words, if you don’t have Google+ account, your Google search ranking may decrease.
In order to create a business page, first you need to have a personal profile on Google+ which is created from an accessible Gmail account. From the personal profile page, you click on more/pages on the left hand side and then click create page. After you click on create page, pick your business category:
Within these main categories, you can choose a subcategory which describes your business more specifically.
Afterwards, just follow the steps and add your business name, website, subcategory and content age level.
Next, you can enter your profile photo and additional contact information about your business. For businesses, it is advisable to put their logo as their profile picture in order for users to be able to recognise you.
Then connect your Google+ page with your website. One last thing is to make sure you use the Google+ 1 button in order to allow users to share and recommend your website to their followers.
After you are done with creating and editing your page and you are satisfied with the way it looks, you can share it in the updates feed and let the world know about it.