“Facebook is a powerful online marketing tool, only when you know how to use it for your business”
As a social network by most people Facebook is seen as an effective online tool to connect with family and friends. For some individuals and businesses that have adequate knowledge of this type of social network, they use Facebook as a powerful online marketing tool which has the potential to take their business onto the next level. On Facebook you can find individuals and businesses from all over the world with different interests, languages, gender, age etc. It’s where you can present your business and all the benefits that go with it. This makes Facebook a powerful tool in the businessman hand which can use to achieve their business goals. Facebook currently has over 750 million active users worldwide. The image below show Facebook Australia Male and Female Statistic and Facebook Austria Age Distribution Statistic
Social Media Marketing Strategy
For every business that has intent to reach potential customers and promote their business services and goods on Facebook, they need to have a good social media marketing strategy. One of the most important things is to have a clear online marketing goal. You can use Facebook to promote your services and goods, to create brand awareness, to engage your target audience etc. Having clear and good defined marketing goals is very important because that will drive you through all the marketing processes. Now when you know what you want to achieve by promoting your business on Facebook take a look at some key steps that you need to use in your business promoting process.
Step 1: Set Up a Business Page
To get started, log in to your business Facebook account and visit www.facebook.com/pages/create.php. It’s very easy to create your page because Facebook will walk you through all the processes. Just follow the simple wizard and your business page will be created.
Step 2: Promote Your Page
In order to promote your business you need to focus on attracting your potential customer. To achieve this you need to create an engaging page and to give users a strong reason to become a fan on your page. After engaging the users try to post new information everyday about your products and services. It’s good to make your page publicly searchable so it can get indexed by the search engines like Google, Yahoo.
Step 3: Advertise on Facebook
Facebook allows you to use Facebook Ads in order to promote your business more successful. The ad creation and management tools are very similar with Google Adwords so if you don’t work with Google AdWords creating an Facebook Ad it will be very easy for you. To get started, log in to your business Facebook account and visit http://www.facebook.com/advertising. It’s very easy to create Facebook Ads because Facebook will walk you through all the processes. Just follow the simple wizard and your Ads will be created. The above steps are fundamental and crucial for successfully promoting your business on Facebook. Next time I’ll explain all the steps in more details. So be in touch with our Web Design Sydney Blog, our Facebook, Twitter and Google+ page.