Content Management System (CMS) is one of the most important things to your business. Why do you need it?
You almost need to feel the pain of a static website before you can fully understand and appreciate the advantages of a CMS-driven solution.
Here are few reasons of why you should be using a CMS:
1. Content management – Save content in a draft state, manage it though folders or taxonomy, easily update site navigation, restrict access, auto publish, style your content using WYSIWYG editor – these are all features that will allow your business to manage its content efficiently.
2. Sharing duties to staff – A CMS allows you to distribute content authoring duties to different people or departments within your organization. Many also allow you to set up workflows, approval chains, and permissions. This helps to make sure that content doesn’t appear on the website unless it has been fully approved.
3. Increase your search engine ranking – To improve or maintain your search engine ranking your business has to remain relevant, and a good and easy-to-use CMS will help your publishers keep the content fresh. This invites external contribution (e.g. comments, forum, likes etc…), an integral component in staying relevant and improving your search engine ranking.
4. Improve customer service – FAQs, help sections and support forms are essential in keeping your customers happy, and any good CMS will allow your business to easily maintain those support channels.