Outdated website design can harm your business, leaving unrepairable and long-lasting consequences. Unprofessional and poor website design with lack of browser compatibility and low speed may reject your customers immediately. Today, more than 50 % of everyday purchases are performed online. This means your site must be developed and well organised to attain customer trust.
Many businesses quite often overlooked the fact that no successful business story can happen without having a great website design as a foundation in their growth strategy. There are plenty of factors you should consider if you want your business to look more professional. A decent web design is one of them- it never goes out of style. Unfortunately, most of the companies are only focused on creating and delivering goods to their customers competing against each other, not putting enough effort to improve their online appearance. This obviously can harm the brand and the customer’s trust.
Web sites have changed over the past few years. There are always new rules floating around on how your site template should look like, but there are some simple rules that just never go out of style.
The success of the large e-commerce businesses like eBay, Amazon and AliExpress is powered by their websites, as they are constantly implementing changes in their appearance in order to improve their user’s experience. The company website is one of the most effective tools you’ve got in your hands when you are building your corporate strategy. If you know how to keep the viewer’s attention you will easily improve your online sales. Unique website design will keep the users coming back, providing unforgettable user experience making you even more popular.
Bad Site Navigation Leads to Lower Conversion Rate
A higher conversion technique is to have good site navigation, so make sure you give valuable information to your users in a short period of time. The main mistake that can drag down your sales is to confuse the users while they are struggling to find the information. If your customers are not coming back on your page the most obvious reason is bad navigation.
Choose Professional Fonts
There are plenty of fun fonts that look cool and engaging, but keep in mind that when people are searching from a mobile and a tablet they may get annoyed real quickly.
Pick the Right Colours
Choosing the right colour is a huge thing so you can bring your brand in front of your customers in a way they can easily figure out and find what is important on your site. Colour needs to fit perfectly to make your site even more effective. I have seen a few colour trends that were incorrectly used and have ruined the design entirely.
Use Breathtaking Background Images
It only takes about half of a second for customers to decide to leave or stay on your site. Distracting background or pop-up light box will give headaches to your visitors as they are browsing on your website. It is really annoying to implement a detailed background, because you can easily hide all the important information which can be quite confusing. Background should be used minimally to keep the users interested in your site.
Avoid Background Music
Avoid background music on your website – especially the irritating one. Trust me, loud and boring music that comes from your website is an exit ticket from your site. If you want a better intro to your website implement a more useful information that won’t distract the user’s attention. When you design your page, each colour, line, image is important if you aim to present professionalism and engaging experience as an objective. Everything is important and everything weights, so choose wisely. If your website sucks, like this one (ok, maybe this example was too extreme but, you’ve got the point), it will make your visitors lost and unhappy. They won’t return again for sure.
Professional web design is the main part of the process of establishing and maintaining a successful business. As a matter of fact you only have a few seconds to say the right things about your business and attract more web searches. If you are not impressed about your website design looks or you are struggling to find a professional Web Design Company the answer is pretty simple.