The Business Purpose of Twitter – Relevant and Vital for your Daily Business Operations – Volume Two

January 11 2013

One of the primary goals of using Twitter in every day’s communication is to network online for both personal or business use or just simply sharing your work/ hobby. One of the most prospective business usages of Twitter is to meet potential customers and leads the same way you would do if you were organizing a network event.



As I previously mentioned with the blog post about the latest Twitter marketing instructions, 42 % of Twitter users follow brands, this is a reason more if you don’t have a Twitter account yet, get one, create it and get visible. Become one of the many that are followed on this social media and use some of the tips below to strengthen your online presence and become successful. Target your business audience and everything will seam as easy as it is with twitter. Twitter users are hungry for new ideas, opportunities, information, services, products and new or traditional brands. In order to connect the right way so that you can become one of the recognizable brands online and on social media such as twitter you should follow some simple steps to a successful online business and focus target the exact subscribers that will help you reach the top.

Get recognizable & Connect to the right followers- the number one must!

Follow this six relevant and vital steps for your daily operations and best busness Twitter practice and represent the company you own on the best way you can and know.


#1- Put a face to the name!- In order to succeed in the business goals that you aim at, you must customize and make more your personal company business profile. Create an account and before you start following people or other businesses it is smart to brand the profile, the header image or to create a custom background design that will help you convey your brand and a positive first impression. Put your logo or photo next to the company name. Add a website if you have one, it is a great way to attract visitors to your site, and if you don’t have one add links to your Facebook, LinkedIn Company Page, or your Tumblr account and present and represent the company you own with the best way you can.

#2- Promote your brand on the right way and by that convince people to follow you– this is the best advice that I can give you at this moment. Which is the right way- well this is a matter of knowledge rather than taste. Use the whole knowledge and imagination that you can and have and be twitter active as much as you can. Use every way to promote yourself and your business- Just Be There! This way you can promote online your brand 24/7 and contribute to your online presence to your business in a way that will provide faster and better ROI.

#3- Start Tweeting unique and beneficial content- Tweet about non-business, post interesting tweets, advices, photos or comments on others tweets, share links of the things going on at your company or webinars that you are hosting or attending, make questions and get opinions from the people you follow or retweet others interesting stuff. When you talk about your company provide useful information, share the social side of the company not only the business, the products, or the services you provide, share photos from events or gatherings that your company has. The social media in general contributes to the value of human connections and as for that Twitter is an online social media that is worth bothering, hence by giving potential followers these information about you, you allow them to make the right decision about following you. It also lets them know that you are doing business on Twitter, you understand their needs, and provide the right information they need.

#4- Make sure you don’t miss anything important organize your follow list.Make sure that you follow the right people- Is this possible? Hmm, as the number of users you follow grows, your Twitter social network grows and the noise gets louder, so hearing the messages that are intended for you is much more difficult. This is a reason that the Twitter follow list needs to contain users such as customers, providers, similar businesses and competitors and people in professional organizations and similar industries. Avoid bots because they are not human.

webski-blog-tweetvite-logo.png#5 – Use the Tweetvite invitation service. Offer a Twitter-special. Organize an event by creating a custom made or designed invitations for the event with the Tweetvite that you will host and give discount or offer a twitter special deal. This Twitter widget can be used for your business purposes and can vary from discounts for Twitter followers on some of your products or services to a gathering, a tradeshow or social event that you will host. Click on the “publish your invitation” and do not forget – post your Tweetup invitation to any social network using the “Share” button, or use the RSVP widget and add the Tweetup to the sidebar of your blog. This is a great tool if you want to expand the Twitter conversation to your blog and share your Twitter conversation. Use the embedded tweets that will allow you to take a tweet or a conversation and post it to your website or in a blog post.

#6- Update your consumers about products or services. Keep them engaged by informing them about news and any updates about your brand or share comments and thoughts while live events are on, online gatherings or webinars that you attend or host. Interact directly with private massages not viewable in the Public Twitter stream but never associate this type of communication with your subscribers with the Customer service or the direct mail service.

Use some of these tips and tricks – you will make NO mistake. You can accomplish your goals very fast, connect to the proper followers that will tweet about your brand and product and in no time your products and services will become a necessary must. Get social and use twitter for your business purposes.

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