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December 14 2012
Twitter – An online social networking service and micro-blogging service that enables its users to send and read text-based messages known as “tweets”, is the short explanation given by Wikipedia. It is much more than that. Since the first launch Twitter has become one of the most visited websites on the net. It represents a place where you can support and strengthen your online presence only by becoming a part of a powerful tool for social media marketing strategy.
If used properly, this social media can help you develop and promote your brand and products, it can be a place where you can monitor what common people or customers have to say about your business, promote with leadership and industry expertise, develop direct relationships with other similar brands, products or partners, create a buzz about upcoming promotions, discount or event, interact with your fan base, bloggers and journalists for PR. By my opinion this is sufficient as for an introduction to the benefits and the power of this social media tool. On the other hand and in short terms Twitter is a communication tool that helps in the interaction with people around the world in these ways:
– Sending a short msg to a bigger mass of people – other users of this media
– Sending a short msg to a specific auditorium – groups of users of this media
– Sending a short msg to a certain person privately – a user of this media.
Tweets are publicly visible by default, but as shown above the tweet – senders can restrict the message delivery just to their followers – users or groups. Users can tweet via the Twitter social media website, some external applications for smartphones or by SMS available in certain countries.
If you are new to this media you will definitely need a vocabulary to explain some of the phrases commonly used by users and this community. You will need a guide that will help you keep up with the online brands, the products and the businesses that use such social groups for marketing purposes. Therefore here are some that will surely help you become a part of the three most powerful social media tools – Turn into interactive user of Twitter, learn it and finally use it for some online presence and branding.
Tweets – short text-based messages of up to 140 characters known as “tweets” – the character limitation is due to the mobile phones big usage of this social media in order to make it compatible with them and because of the fact that you are allowed to write and receive concise information from the community users.
Handle – the Twitter handle is the username that you have selected to use, read and write tweets with. It is the name that everybody recognizes you by in the community and the name you have selected to be your representative in the community.
Following – to follow some person, brand or user in this community it means that you are subscribed to its updates, tweets and posts. Just click on the follow button and you are already following that user by getting its updates on your twitter home page.
Home page – it is the place where you can read all of your followers and following user’s updates so that you will know what are they buzzing about, what are they doing and where they were by seeing photos from places around the world and the place where you can manage your twitter profile.
Follower – it is the user who is subscribed to your updates. You can view your total number of followers on your Twitter profile page.
Status updates – this is a “tweet” that you posted on your profile page. It can’t be longer that 140 characters. And also can be posted under the white box “What is happening?”
@Reply – An @ sign in front of a Twitter handle is a message sent from one user to another by putting @username- anywhere within the line of a tweet and can be publicly seen by other users. These replies don’t appear in a user’s stream.
Retweet – is re-posting someone else’s Tweet, which usually appears on the home timeline and can be done only by user which you follow or you are followed by. The retweets look like normal tweets but with author’s name of the user who retweeted the tweet and with the acronyms RT at the end to indicate that its re-posted content- tweet.
Stream – A Twitter stream is the list of a person‘s real-time updates. Every time you post an update, it goes into your Twitter stream – it usually can be found on your home page.
Hashtag – is a tagging method used to associate and combine the chats about an event or theme. Hashtags can easily be created by combining a # with a word or phrase (#WORD) and used as a tag within the tweets.
Tweet-up – an event specifically organized for Twitter users to meet up and network.
As a social network, Twitter revolves around the principle of followers. It is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends, friends or subscribers. At the beginning the things weren’t like this.
For the first time launched in July 2006, with 400.000 tweets posted per quarter in 2007, the rapid progress of the media was getting higher day by day and year-by-year so it grew to 100 million tweets posted per quarter in 2008. Nowadays and lately known data as from March 2012, Twitter celebrated its sixth birthday stating that it has 140 million users and 340 million tweets per day. The highest tweet record was accomplished during the 2011 Women’s World Cup Final between Japan and the US, when 7,196 tweets per second were published.
After these facts and many others that will follow, imagine the power of this media and the contribution to your brand if used properly. Using the worldwide trending topics shown on the right –side of your Twitter homepage, such as topics are words, phrases, or hashtags organized by location and in real time, or the pay-per-click of Twitter – the paid promoted tweets. The good thing about this connection -building and connecting-maintenance tool is that it can be used on a personal or a company level as per the most obvious business uses – meeting potential customers and marketing on the same way you would advertise your brand at networking events or exhibitions. Having a company account it means that you can:
Remember, before even starting a profile whether if it is personal or company profile do the research needed for engaging customers, know how they use this community, find out if there are any conversations trending about your brand, product or service and read what are they saying about you.
Next, determine the organizational goals. It’s extremely important to think about what you are trying to accomplish when using Twitter before allocating your time and resources to it. You’re likely to get the best income that way.
Follow Webski on twitter, network with us and be the first to know the news!
November 30 2012
Nowadays Facebook is one of the most popular social network sites which helps many businesses to reach their business goals. If you have in mind to create a company Facebook page or you already have one it’s very important to know how to engage your potential customers and to get more likes, comments, shares and of course more traffic on your website.
Read below some useful techniques on how to reach your Facebook goals.
If you want more people to hit the LIKE button you need to put a call to action button “Click LIKE…” on your website, on your blog, on your newsletter etc.
Here are some good practices in order to encourage your visitors to click the LIKE button.
Talk about new things in your industry: If you have some new product, you offer new service or you have a special offer for your customers etc. you may encourage them by clicking LIKE to learn more for your product, service, special offer etc.
Use Images and Screenshots: One of the best performing updates for Facebook Marketing are images and screenshots and they should be on top of your list. The proof of this statement is Pinterest who achieved great growth very fast. You may post images and ask the visitors to like it. For example you can post some picture with a message inside and to write ‘Click Like if you agree with this statement or message’ or some similar encouraging picture practices.
Humour always works: The main reasons why people go to Facebook is because they want to see interesting things and to talk about it with their friends and family. No matter what industry you are in you should always incorporate humour in your status updates. If you can make a visitor laugh, they will like your status for sure.
The best way to get more comments on your update status is to ask questions. For example you can ask your visitor if they tried your product, services or something related to your industry. How they feel about it? Also very good practice to engage your visitor to write a comment on your update status is to ask them to help you or to give you advice about something related to your industry.
In order to get more traffic to your website the most important thing to do is to constantly engage your fans. You need to update your status constantly if you what your fans to click on your links. When they like or comment on your posts then your posts will keep showing on their news feed. As a result of this action you will constantly have a chance to connect with your fans and to direct them to whatever page you want them to visit (new product line, your sale page, new blog post etc.)
If you need help with your business fan page call us now on 1300 932 754 and our Web Design Sydney Company will help you to get more likes, more comments and more traffic to your website.
November 21 2012
Gone are the days when three main places existed for advertising: radio, television and printed material. Each of these ways of advertising offered an effective way of advertising and way to reach the potential customer but didn’t offer any details about the real ROI. This era ended long ago, with the entrance on the big screen of the internet and the PC or the desktop devices the success is based only on detailed data, metrics and monitoring & reporting. The organic & paid search became the main string and connection between the advertiser and the web-user, measuring the clicks, CTR, conversions and ROI. Then it followed the post-PC era – the mobile (iPhones, iPads and Android devices) delivering the user more quick access to the web any time and any place.
The marketing nowadays is getting a new path, its going mobile– Are you prepared to attract visitors, to increase the income and to brand your business?
For one thing we need to be certain: the Ad agencies and marketers that seize the post-PC era are more likely to boost results. As smartphone apps, digital wallets, transactional marketing, social media, and mobile form factors move into the mainstream, there’s a need for new way of thinking and entirely new marketing methods and approaches that will deliver faster results.
The following stats might leave you without comment:
– In 2011, more people bought a smartphone rather than a desktop device, laptop tablet or so.
– One in seven searches is done on a mobile device.
– 59% of people age 18 – 34 access social networking sites through their mobile phones.
1.08 billion Mobile phones are smartphones (these include iPhones and Blackberry devices, as well as phones using the Android, Windows or similar operating systems). A smartphone does much more than the traditional phones do. A smartphone is a small sized personal computer in your hands and allows you to connect to internet with high speed through Wi-Fi and standard internet connection.
One of the real up-and-comers in this new era of mobile advertising is the mobile marketing. If your goals are to become one of the leading marketers in mobile marketing field you should know about mobile marketing solutions, mobile marketing trends, mobile marketing approach & strategy.
The crucial leading step is to set specific goals for your mobile strategy.
As part of this goal-setting, outline the specific key performance indicators that you consider benchmarks for to reach success with your mobile Ad campaign.
The secret to success in mobile technology is to know your consumers, their use patterns and the devices they are accessing. Filter your strategic and messaging goals thought filters and you can offer an experience that achieves the advertising needs. For many companies, the mobile web could help successfully transition from being software developers to being marketers once again.
A fact that can contribute into setting the goals and the directions of the marketing is the fact that already, about 60 percent of Facebook and Twitter posts originate from mobile devices. This means that the websites that use social media on every day’s basis have bigger potential to increase traffic or attract visitors to the site and by that have bigger possibility for faster ROI.
– Monitoring and engagement
Social media monitoring is a powerful tool which helps you to track and get engaged in important and relevant discussions and turn possible social media users into ROI. Social media nowadays makes the best contribute to the advertising and sharing, as for the connecting with the right community in order to get involved to relevant communication and to lead the potential customers to a landing page via the social media channels. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online and on social media using their smartphone, rather than with a laptop or other devices.
– Sharing on social media- increasing the presence & integration
Sharing on social media – F/B, Google +, Twitter & so in order to improve your reach to the auditorium with your blog, mail, website content, branding & advertising or paid search
– Blog- post publications
Connect your blog posts & automatically publish content from your blog to the social media .social media has tremendous effect on people, using this tool you are on the right way of increasing the conversion, visits , branding & advertising through shares, plus one’s and clicks. This is supported by the fact that 78% of the web searchers use two or more channels to research possible purchase online.
– Detailed analysis
Detailed analysis are needed when you want to attract traffic, track the conversion rate or just to increase your CTA, details about visits or clicks on your ads, landing page or links submitted on the social media are needed in order to complete better monitoring and increase the quality of engagement later on.
On the next image is shown the research done by the Pew Research center and out-and-out research and a part of a tracking survey “Smartphone ownership and internet use” conducted on 2277 adult internet users ages 18 and older. As shown below 87 % of the smartphone owner’s use the net and 68 percent of them connect on daily basis, 35 percent of them are adults. With over six billion mobile subscriptions globally the mobile traffic surely and with great speed is taking the place number one in the general online presence and traffic
Source: the Pew Research Center’s Internet
The survey results are interesting for many reasons. Usually we imagine that the smartphones market as if it were solely a tech geek or early adopter phenomenon that is spilling over now to middle class mainstream users. But for many users, who sometimes don’t have the income for pricier smartphones, they’re still turning to the devices because it’s their primary link to the Internet.
Another interesting fact is that so many users are connecting to the internet thought their smartphones the big website who want their presence to be on the top rankings, should consider upping their mobile game or mobile applications. Many of the big sites on the net are still desktop-users oriented and generally assume that users have larger screen and technology like Flash to navigate the content presented.
Due to the fact that one in seven searches is done on a mobile device I believe that many of the sites have being missing clicks, visitors and traffic, and this is including the websites that aren’t optimized for mobile. The constantly lose customers and potential transactions because they still do not consider the mobile users which have more limited screen.
November 16 2012
It is very important for every business that wants to have an online presence to have a Facebook Business Account. There are many reasons why, and below are some of them:
If you want to achieve all or some of these goals read below how to advertise on Facebook.
With Facebook Ads you will be able to advertise your website or content you manage on Facebook like Group, Page or Event, to promote your business and get more business fans and to drive more leads. If you have experience with Google AdWords the ad creation process will be very easy to you, but if you don’t have experience with AdWords it would not be a problem because Facebook ad creation process and management tools are very easy to use from everyone who wants to advertise their business on the most popular social network nowadays.
To get started visit https://www.facebook.com/advertising (in order to create an ad you need to be logged in) and click Create and Ad and follow the steps.
After clicking on Create an Ad, go on the page which is split on 4 parts: What do you want to advertise, Design your Ad, Choose Your Audience, Campaign, Pricing and Scheduling. We’ll go through all this Facebook Ads parts.
In order to choose what you want to advertise you have an option to Choose Facebook Destination or to enter an URL.
After choosing what to advertise you need to create your Facebook Ad. You need to enter Headline, Text and Upload an Image. After entering all this information you can preview your ad on the right hand column. See how its looks like.
In this section you need to enter the name of one or more countries in order to show your ad or sponsored story only to people in those locations. Select the minimum and maximum age of people and target your audience by gender (male, female, all). Facebook also allows making a target by people interest based on what they have listed as an interest on their personal timeline. You can show your ads or sponsored story only to people who have certain kind of connection to your Page, App or Event by Connection Targeting.
The last part of creating your Facebook Ads is the Campaign, Pricing and Scheduling section. You need to enter Account Currency, Account Country and Account Time Zone. Also you need to give a unique name of your campaign and to enter the max amount you want to spend per day or a lifetime budget. On the Campaign Schedule section you need to decide to run your campaign continuously starting today (by selecting the box) or to set a specific start and end day, deselecting the box. In the pricing section choose CPC (Cost Per Click) or CPM (Cost per Thousand Impression) and specific the amount you want to pay per click or per thousand impression depending on the pricing method you choose.
By following these steps you will easily create your ad. If you have no time to create your ad campaign and to follow the metrics call our Web Design Sydney Company and we will do it for you in the best possible way.
November 7 2012
Many times you have heard about this but not sure how to get one of your own or do not know where to publish your story?
A Blog is your way to be heard or read among the online world or more simply, websites that uphold an ongoing and fresh content. A blog can feature entries or “posts” typically displayed in a chronological order. At the beginning, and that is 10 or more years ago blogs were usually the work of an individual only, but later as the blogging community expanded and developed, multi-author-blogs have developed, with posts by various authors which are professionally edited. Nowadays blog writers create and share their content on blogging communities which offer many author and subject options, in the web-based interface, built into the blogging system architecture.
Having a blog is just another way of keeping track of articles on a site. Many blogs feature an archive, based on the date submitted (such as daily, monthly etc) and this usually is shown on the front page of the blog. Another feature that the blog’s archive can be based on is the categories – all the articles or content specified in a precise category. They can be sorted by author or can be posted alphabetically. The performance of these types of abilities has the power to organize and present content in a composed fashion and is a reason more that makes the blogging a popular individual publishing instrument which used properly can help the publisher significantly. Most of the big blogging communities are blogs which are interactive; allowing the visitors that have read the post to leave comments and even message each other on the blogs. Another common future for many of the blogs is the list of links “blogroll” to other related sites, which gives a quick access to the user of other similar sites and content such as on the blog. These types of interactivities are what separate this kind of websites from the other static ones. This is the fact that contributes to the point that the blogging can be seen as a form of social networking as bloggers do not only create new and fresh posts on their blogs, but likewise build relations within or outside the blogging community.
Before you start blogging and contribute into the big social community of bloggers, you need to think how professional you want to get when publishing, how often you will contribute the online crowd with blog posts and why do you need a blog post in the first place. Have a look at some or the most popular blogging communities such as WordPress.org, WordPress.com, Blogger, LiveJournal and decide what’s your type of blogging community and needs for social networking.
The most commercial platform of all, the largest self-hosted blogging tool, and an open-source project used on millions of sites and seen by tens of millions of people every day is the WordPress.org. The platform you should NOT avoid if you need a professional blog or if you like being special in everything you do and write! Hence if you have a webhost and a little time you can download the WordPress script, you can customize it and start using it not only as a blogging system but as a full Content Management System – CMS involving all of the plugins, unlimited themes and widgets.
It will sound like a promotion piece but WordPress is limited only by your imagination and it’s FREE!
Many are the features offered by this open source platform but one of the must make attention is that – You are free to do whatever you like with the WordPress code, modify it in any way or use it for commercial projects without any licensing fees, extend it or make any changes that you need . That is the beauty of the free WordPress software, not only by price but also free by having complete control over it. Next in the big line are: the full standard compliance, the whole WordPress.org code is compliant with the standards of W3C, the links that allow you to create, maintain and update any number of blogrolls, it comes with a full theme system with just a single click and offers the possibility to have multiple themes with totally different looks or the opportunity to have e different design every day, the Trackback and the Pingback cross-blog tools, it gives an opportunity to visitors to comment on the blog posts, full user registration, spam protection, password protected posts or the possibility to have private posts which are viewable only by their authors, easy installation, navigation and upgrades , easy importing, intelligent text formatting, bookmarklets, blog by email, excerpts, multiple categories to articles, multiple authors privileges with regard to publishing, editing, options, and other users.
Try to become one and you will wonder why all web software isn’t so easy.
This is a platform with unlimited potentials offered to the online crowd, for the reason that there is a service called WordPress.com which lets you get started with a new and free WordPress-based blog in seconds, but varies in several ways and is less flexible. It is a free blog hosting for registered users and all of the basic and original features are free to use.
In order to become a blogger on the WordPress.com the first thing you have to do is to create an account where you can share your content with Google, the search engines, the big blogging community of WordPress or just with friends or family. Blogging is a piece of a pie!
Just click on the big button “create your account” , have a google email account ready to use , enter your data, upload your photo, verify the account and on the next step comes the result, you have a blogger account to WordPress.com platform and you can start typing your posts. Hit the publish button and there it is, you have complete blog post to read – it’s that simple!
Remember the secrets of qualified content: keep it well written, keep it dynamic and fresh, blog for fun, stick to few categories only, tell your friends and they’ll probably tell their friends. Share it on Google +, Facebook, Twitter, post comments on other people blogs, and stay connected to your auditorium! Before you are aware of it, you will start growing a readership, exchanging ideas and build social relations with your readers and other bloggers.
November 1 2012
“Facebook is a powerful online marketing tool, only when you know how to use it for your business”
As a social network by most people Facebook is seen as an effective online tool to connect with family and friends. For some individuals and businesses that have adequate knowledge of this type of social network, they use Facebook as a powerful online marketing tool which has the potential to take their business onto the next level. On Facebook you can find individuals and businesses from all over the world with different interests, languages, gender, age etc. It’s where you can present your business and all the benefits that go with it. This makes Facebook a powerful tool in the businessman hand which can use to achieve their business goals. Facebook currently has over 750 million active users worldwide. The image below show Facebook Australia Male and Female Statistic and Facebook Austria Age Distribution Statistic
For every business that has intent to reach potential customers and promote their business services and goods on Facebook, they need to have a good social media marketing strategy. One of the most important things is to have a clear online marketing goal. You can use Facebook to promote your services and goods, to create brand awareness, to engage your target audience etc. Having clear and good defined marketing goals is very important because that will drive you through all the marketing processes. Now when you know what you want to achieve by promoting your business on Facebook take a look at some key steps that you need to use in your business promoting process.
To get started, log in to your business Facebook account and visit www.facebook.com/pages/create.php. It’s very easy to create your page because Facebook will walk you through all the processes. Just follow the simple wizard and your business page will be created.
In order to promote your business you need to focus on attracting your potential customer. To achieve this you need to create an engaging page and to give users a strong reason to become a fan on your page. After engaging the users try to post new information everyday about your products and services. It’s good to make your page publicly searchable so it can get indexed by the search engines like Google, Yahoo.
Facebook allows you to use Facebook Ads in order to promote your business more successful. The ad creation and management tools are very similar with Google Adwords so if you don’t work with Google AdWords creating an Facebook Ad it will be very easy for you. To get started, log in to your business Facebook account and visit http://www.facebook.com/advertising. It’s very easy to create Facebook Ads because Facebook will walk you through all the processes. Just follow the simple wizard and your Ads will be created. The above steps are fundamental and crucial for successfully promoting your business on Facebook. Next time I’ll explain all the steps in more details. So be in touch with our Web Design Sydney Blog, our Facebook, Twitter and Google+ page.
October 25 2012
People create blogs to share their thoughts with the world or the similar communities that they belong to or are interested in. A person writing a blog is called a “blogger”. A blogger writes about various themes and topics: from the typical day-to-day situations, fashion, news or about the growth of the technical and scientific updates. The visitors of the blog usually after reading the content leave their comments and thus make the blog more interesting and valuable. In the beginning they did not have a defined name, but their purpose was more or less the same as that of contemporary blogs. For these reasons the most effective way to share your ideas and to advertise your web page is to create your own weblog or just blog.
Luckily, starting a blog is an easy task hence you do not need to know anything about web development or similar to start blogging. It is easy as pie – create and manage your blog using some of the free blog site tools that are available nowadays. Where to search for?
Well of course Google.com is the right place for the best and fast search queries, and by that I mean that you can always use a ready-made blog tool such as Google’s free blog community – Blogger.com
How to set up a blog using Blogger.com?
Google owns blogger so if you have a gmail account you can use that account as login information and sign into blogger instantly. If you don’t have a gmail account then click on the “create a blog” button and google account will be created for you. You can use the email address you have as long as it already exists and fill in the form that will open. Enter a password and remember it so it is unique and a strong one, then your display name is going to be the name that will show up at the end of every post that you will post in your blog, fill in the captions, accept the terms of service and click on the continue button.
This way a google account will be created and you’ll be able to log into blogger.
Once you login you can begin immediately creating your blog. The first thing you need to do is title it and the best for your title is to use the primary keyword as your blog title , because Blogger is Google’s possession and it gets crawled by search engines more frequently.
Therefore you want to use your keywords, after the blog address click on the check availability to check if this one is going to be available or not. The next step is to choose a template, from the new Design Templates known as Dynamic views, and you can see how the template looks before you can decide on one.
Create unique content blogs and offer to the readers quality blogs that they will appreciate. You will benefit from it be sure!
Be very creative and write blogs that will bring traffic to your site and help the readers stay on the page longer, by this you can increase traffic and get recognized as a good blogger and grow your PR.
The Blogger.com has many built-in functionalities such as: it allows you to publish & edit 100 blogs per account in HTML editor, an archive of the blog posts, add video to your post, upload an image next to your post, it provides bloggers free hosting, you can create links within your content, hyperlink to other websites, include primary & secondary keywords, read comments from visitors, share the blog post to social media, offer entertainment for the visitors such as subscription forms or adding various gadgets and games on the blog sidebar, it can offer a customization of your theme by changing the colours of the template, monetize the blog or put AdSense displays next to the blog on the sidebar and many more.
Best, by my opinion is the Google share button, where you can share your blog posts with one click, continue sharing by helping your readers easily re-share your content, make your posts more discoverable with hashtags and mentions, discuss over the blog posts with your readers in a Hangout, See who +1’d your post or watch how your posts get shared with Google+ Ripples.
Another commercial platform with even better features than Blogger, is the WordPress.org, the largest self-hosted blogging tool, and an open-source project used on millions of sites and seen by tens of millions of people every day.
The platform you should NOT avoid if you need a professional blog or if you like being special in everything you do and write!
Hence if you have a webhost and a little time you can download the WordPress script, you can customize it and start using it not only as a blogging system but as a full Content Management System – CMS involving all of the plugins, unlimited themes and widgets.
It will sound like a promotion piece but WordPress is limited only by your imagination and it’s FREE!
Many are the features offered by this open source platform but one of the must make attention is that – You are free to do whatever you like with the WordPress code, modify it in any way or use it for commercial projects without any licensing fees, extend it or make any changes that you need . That is the beauty of the free WordPress software, not only by price but also free by having complete control over it. Next in the big line are: the full standard compliance, the whole WordPress code is compliant with the standards of W3C, the links that allow you to create, maintain and update any number of blogrolls, it comes with a full theme system with just a single click and offers the possibility to have multiple themes with totally different looks or the opportunity to have e different design every day, the Trackback and the Pingback cross-blog tools, it gives an opportunity to visitors to comment on the blog posts, full user registration, spam protection, password protected posts or the possibility to have private posts which are viewable only by their authors, easy installation, navigation and upgrades , easy importing, intelligent text formatting, bookmarklets, blog by email, excerpts, multiple categories to articles, multiple authors privileges with regard to publishing, editing, options, and other users. There you have the choice to choose between WordPress.org blogs and their service wordpress.com another one offered by the same team of experts, but more simple and with less features. If you want to keep it simple and only for a circle of certain audit and you are a begginer this service will do for you!
Read more about this on my new blog post “Continue with blogging and sharing great content for your auditorium!”
To carry on with the basics of the best way to become a blogger except the basics like: creating a valuable content for your blog, making the content on the blog SEO friendly, letting the audience to see the real of you, treat your visitors like human – write for the human and not for search engines, you need to pay attention to some other details that will much help you and your recognition by the audience in the future.
Bringing traffic and making the readers stay on -page is an art that combines more progressive practices. As you refine these techniques you will slowly grow your blog and down the long run dominate in your subject.
Participate in the communities where your audience gathers! – It is very easy to figure out where your audience can be found on the web. In fact, you probably already know some blogs, forums, websites and other communities where discussions and content are being posted. You can always do some easy expansion using a web-based tool like the Ad Planner.
Advertise yourself – I believe in outpost in Twitter, LinkedIn, Facebook, Google+ that are serving as a first point of contact for spreading the information. The primary goal is to get folks to come to your blog or your main website and never forget Make-It-Fun! Entertain engage and lastly sell! Some other niche communities can do the same thing: StumbleUpon, deviantART, Pinterest, Tumblr, delicious, HR.com.
While we are on this subject on advertising your content a new future developed by Google is the authorship markup and web search – a way to connect authors with their content on the web, read about this more on the official Google Search blog.
Add Graphics, Images, Photos and Artworks – If you have the designer in yourself, who can make graphics, take photos, illustrate or just create funny sketches in MS Paint, you should leverage that talent on your blog. By uploading and hosting images (or using the service of Flickr to embed your images with licensing requirements), in this way you will create another traffic source for your blog via Image Search. This will help and improve the user’s engagement and enjoyment experience on you blog and can help the growth of new readers in the future.
Join Question-and-Answer Sites – People usually come to the web searching for something or for some answers. That is a reason more why sites that future Q & A has become very popular. Sites like Answers.com or Quora. com offer big opportunity to join discussions that are important and don’t have many answers or the opposite are on their home page, are of big importance, attract many visitors and by that offering your answer that will provide a significant solution to the problem, providing relevant links and information, you will get the attention of few which are in this discussion. Or you can always go after questions that belong to your industry and become the best person that will provide the answers in order to grow your publicity.
Frequently Reference Your Posts and Those of Others – Reference the content of others. Guest blogging is a great way to spread your brand to people, who have never seen your work before, and it can be useful in earning links and references back to your site, which can attract traffic. Regularly seek out and invite other people to come write posts on your blog, it is an easy way for you to get audience when you create value for the readers by finding new content and perspectives. You will also be getting new readers because the guest blogger will probably tell his audience to come and read their work on you blog.
October 17 2012
If you want to draw more traffic and increase the leads to your website, if you want to generate more revenue per click and to increase your sales you immediately need to create Pinterest account for your business.
Pinterest is a social network site for photo sharing launched in 2009, which allows users to create, manage and visually share new interesting images or videos by posting (also known as ‘pining’) to their own or other Pinterest user pinboards. Users can share images or videos, by uploading the image or video file from their computer or by using the Pin It button to pin things they find on the web.
The popularity of this new social network is growing every day. From December 2011 to January 2012, Pinterest unique visitor increased by 155% and there are approximately 11 million visitors to Pinterest.com as of January.
While I am searching the internet I found out that there are 23 million active users, more than 70% female users and more referrals than Google+, YouTube and LinkedIn combined. These stats should not be ignored from small, medium or big businesses because Pinterest it’s not just another bookmarking site, but it’s a powerful traffic building tool that can help you to increase your traffic and leads to your website.
Above I mentioned some important information that indicates that this social network is very important for your business. Now when you decided to take the next step and to create Pinterest account here are some other very useful tips that can help you to use Pinterest in the right way.
The first step after you create your account is to find the right brand and people to follow. You can do this in a couple of different ways. You can link up your account to Facebook or Twitter and based on your other social-media habits Pinterst will give you some suggestions for who you should follow. You may also check out the categories under ‘Everything’ where you can find a thousand of Pinterest ideas and links.
In order to get repins and followers you need to put the Pin It button on your website, blog to show the visitor that you are on Pinterest. To make your content SEO rich try to use the most relevant keywords for your business.
Create great photography but kept it simple and unique. Let your pins to be eye-catching and recognizable but easy to understand in order to attract more followers.
See how easy Pinterest is?
If you have no time to do this, allow to our Web Design Sydney Company to do all this Pinterest work on the best possible way for you.
You will be surprised by the results!
October 10 2012
The home page is more general and offers information for the visitor, and the landing page is often used in conjunction with an ad campaign such as AdWords , it might contain a specific sales or a special offer and could be linked to or from an advertising campaign, it also helps convert a visitor seeking a product or service into a user, subscriber or into the action required on that page, usually into a potential client.
A landing page generally is created for the purpose of the expected users’ action on it – a form to fill out, so since you’re realizing an AdWords campaign and paying for the impressions and clicks you assume certain feedback or action of some kind. By these types of campaigns, traffic is sent from a pay per click (PPC) marketing campaign to one or multiple landing pages improved with the SEO techniques to correspond with the keywords the searcher used.
On the other, a home page is generally the information page of the company or service and the landing page is the one that turns traffic into money. Otherwise specified just think of a target image … a landing page is placing the arrow into the red centre. 
The landing page is the introduction face of a website which may include unique quality content and fascinating web designs. These types of final products can be performed by SEO experts who can implement the proper optimization of your landing page content and its designs as well.
For the majority of website owners the landing page is just one of the pages from their website, which commonly is the home page or the main product page. It’s not a mistake attracting the customer’s loyalty by this way but if one wants a higher campaign results and return of investment (ROI) targeted links should point to a landing page that has the ability to keep the visitors on-site and turn them into constant customers.
The main key for the low visitors flow & the CTR, the number one mistake that contributes for crush of the conversion rate is usually the bad landing page!
That is the reason why marketers should use every opportunity they have to convince their clients that the web is a powerful visual medium hence except the unique content, the design & the branding of your products, the connection that attracts the visitor’s eye and makes them stay on page delivering your message at same-time provides info thus it maximizes the return of investment (ROI) and increases the revenue.
A professional landing page can attract the visitors with ease! Some of the important features of successful landing page are: the emphasis given on the service or the product, communication simplicity or message precision, on-brand design integration and a customer’s value proposition.
Incorporate more interactive features as part of the users interface if you want more visitors’ on-page presence, instead of just showing a simple text. You have video on the page- that’s great! Some simple examples of landing-page-interactivity are embedded video that visitors can click and watch. Do not mistake this type of video with the one that is auto-playing with no mute button in any case.
Video can help a landing page convert better and it’s a proven conversion enhancement mechanism. The latest studies confirm that having video on the landing page is contributing up to 80% improvements in conversion.
Besides from that, it also improves the emotional and social connection of the products being sold and you can often use your video by placing it on YouTube & Google +.
Include some special “Coming Soon” or “Available in Monday” teaser-offer which can make the visitors bookmark the page and come back later.
Use a dominant photo image as your main shot: Use a product photo or, in the case of a service, you could use your logo or even a photo of your location. Make it clickable and don’t forget to add a benefit-rich caption and make sure that this image is being trustworthy and deliverers the benefits you offer. Never underestimate the importance of images and photos that can grab and hold the visitor’s attention.
Clear-ish headline or a nice and noticeable headline area is of a vital importance. Get to the focus fast and use the first 3-4 lines to say what you have to say. The visitor’s eye want to see what you are selling in the first few seconds that they land on the page so give them what they are looking for. Pay attention to the main title because it describes the final objective that matches people’s desires.
Focus on the middle of the page. Put your message, copy or image, close to the middle of your page and give an emphasis using the same colours palette on the visual elements from your ads on your landing page
Cleaner design: Make it simple and give to the user a nice and easy natural text to read with all the necessary details in the design.
Unique simple content! The landing page should be as clean as possible, easy-to-use; the content must be unique and not only that, but it has to be crafted in simple and persuasive form. The goal is to have the visitors to focus on the text you are trying to advertise and a good page design that supports the copy-write. Only copywriters who understand effective landing page design basics are skilled to craft such pages, share perceptions with designers and get final products aimed for creative & successful landing page designs.
Loading time – Slow pages lose money – Shrink the latency. No matter how great your website landing page design looks, if it loads too slowly visitors are unlikely to stay around. Depending on your marketing and your product service, strive for an 8-second or less page-load and make some necessary changes in order for your landing page to load quickly. Faster pages make a better user experience!
Convince the visitor to give you permission to follow up (by email, phone, etc.) and remember reduce the barrier in the entry form to a minimum. This includes registration of course or newsletter in return offer them statement with “Receive Updates on Webcasts” or “Participate in Webinars” , “Get the news first” instead of the cold negative interaction “Sign Up” . On long landing pages where the visitor is scrolling down for 5 or more pages use opportunity to remind the visitor about the goal of your page and place the CTA as a repeat on the bottom of the page or make it floating which moves as you scroll down. As verification to the CTA and a good way to say thanks, is to give the visitor the opportunity to spread the word out-there via Social media: Facebook, Twitter or Google +.
One important criterion in order to evaluate a landing page, even for the simple visitor: A landing page should clearly articulate what the consumer is getting and it should make clear how the consumer is going to get it.
Relevant client’s testimonials: Include real people testimonial with photos coupled with the name and the company name. They give more human touch to the product and encourage the user to become a customer.
Don’t forget, your landing page is your visitor’s last stopover to purchase a product or embrace a service, therefore target at the center and create professional landing pages that attracts visitors. The web content and the web design has to focus on boosting-up your visitor’s attention plus build confidence and trust in your product, service and your company.
September 17 2012
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